Wine in China | CHEERS Starts ‘Smile Or Else’ Campaign for Consumer Inclusivity
By Jim Boyce | The CHEERS wine shop chain will soon tweak its famous “CHEERS Makes You Smile†motto in order to stop a growing …
Chinese consumers
Grape Wall Challenge 8 | Chinese consumers judge local wines
By Jim Boyce | Call it our tribute to the Chinese consumer: every year we hold the Grape Wall Challenge and ask occasional drinkers to …