T time: Chateau Lafite vs Chateau Lafitte in China

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By Jim Boyce

Chateau Lafite is insanely popular in China and consumers here should be careful to avoid not only fake bottles, but also mistakenly buying Chateau Lafitte, a separate operation that includes a double-t in its name. Let me be clear: I am not saying there is anything wrong with Chateau Laffite as a wine. Instead, the concern is that some consumers might pay outrageous prices for Lafitte in the belief they are buying the much pricier Lafite. This could not only mean a loss of money but also a loss of face should that Lafitte be given as as a gift to someone who knows the difference. Considering that the label above is being offered to distributors at 5.5 Euros, or about RMB55 per bottles, and adding in transporation costs and duties, you should not be paying more than RMB150 at retail for this one.

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