Chinese wine in Europe: Changyu, TxB to team up at ProWein

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By Jim Boyce

Leading China producer Changyu and TxB International Fine Wines will again team up on a stand at trade fair ProWein, slated to start March 23 in Germany. The 100-square-meter space will be split between the two, with Changyu bringing a team from China to serve its wines and TxB presenting its numerous partner brands.

The wines will include a pair made via their joint project in the Ningxia region: Chateau Changyu Moser XV Cabernet-Merlot and Moser Family Cabernet Sauvignon. A TxB newsletter states the latter will soon be available on the European market, with a suggested price of rmb200 (Eur25), and is “the first premium wine from China worth the money.” Adds the newsletter:

You will find the special terroir of China’s youngest and most fascinating wine growing region Ningxia, which is blessed by 3,000 hours of sunshine per year and ideal conditions at 1,100 meters above the sea. The result of a serious long-term cooperation between Changyu China and European winemaking expertise.

The Changyu wines are expected to include a Chardonnay-Riesling and Cabernet Sauvignon from Ningxia and the Golden Diamond, Blue Diamond and Black Diamond brand ice wines from Liaoning province. More may well be added. I will update if I get further details.

Find the wines at Hall 3, Stand F77.

Note: Massive Chateau Changyu-Moser XV opened last summer in Ningxia: click here for 20 photos from launch day and here for my interview with Lenz Moser. Joint Changyu-Moser wines have already been sold in Europe, including by Waitrose and Berry Bros. & Rudd.

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