Hello Cabernet: Japan-based Enoteca expands presence in China

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While in search of the new Hello Kitty restaurant late last week, I stumbled on what I believe is the first Beijing retail outlet  by Enoteca, the Japan-based wine importer and retailer. Enoteca, not to be confused with the Shanghai-Beijing wine bar chain that previously went by that name but now goes by Enoterra , already has a presence in Shanghai (two spots), Suzhou and Guangzhou.

The Beijing outlet is in the new Shimao Department Store, across from Workers Stadium, and is small though I imagine it will expand before the official launch. The lineup included Opus One 2007 (rmb2700) and Montes Alpha M 2007 (rmb1325) as well as more budget friendly items such as Montes Alpha Cabernet Sauvignon 2007 (rmb275 per bottle). Kudos to the two staff members who were handing out samples — they were polite and professional.

See also: Hello Kitty Restaurant, Papa John’s pizza, Food Affaire & more

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